Archived Articles from Step by Step: Spas

Joining Forces With the Spa Industry

Oct 5, 2007 5:20 PM, By Jasmine Jafferali

Owners of spas and health clubs are recognizing the value of bridging their services and enhancing the integrative approach to health and well-being....

Four Quick and Easy Steps to Choose the Best Treatments for You and Your Spa

May 8, 2007 5:00 PM, By Karen Houshultz

You need to start out with the basics in any spa setting. However, you, your staff and your clients will quickly get bored with the same old treatments. ...

How to Take the “Fluff” Out of Sports Massage

Apr 9, 2007 11:15 AM

How many times do you hear your clients say, “I don’t take time to pamper myself,” or, “I can’t afford to get a massage”? Well, it’s your job to tell them why they can’t afford not to get a massage. You need to let all your clients know the benefits of massage. Tell them how massage can improve their quality of life ...

How to Get the Product Out the Door

Mar 7, 2007 11:26 AM

Are you tired of seeing dusty shelves with products that don’t sell? Have you purchased what your employees asked for, only to watch them use it and not sell it? Here are six easy steps to boost your retail sales in the next month: ...

Strengthen Your Competitive Edge with Massage

Jan 25, 2007 4:16 PM, By Peter Sosa

I’ve been in health and fitness for more than 20 years, first as a fitness and personal trainer and the past 15 in the spa industry working with successful companies such as Disney and the Marriott Corporation...

Massage: A Viable Profit Center

Jan 9, 2007 3:25 PM, By Peter Sosa, LMT

Anyone who’s been in fitness long enough remembers a time when personal training was not very common; it was exclusive to the likes of celebrities and the wealthy. It has since shed its persona as an ...

Day Spas: The Pros and Cons of Contract Management

Dec 6, 2006 5:02 PM

I vividly recall the time when the term, “day spa,” didn’t exist in the fitness center lexicon. I also recall converting part of a meeting room into a massage room and later, due to the success of this endeavor, converting our child-care studio into two massage rooms and a waiting ...

Fixing the Eight Deadly Marketing Mistakes of Day Spas

Oct 9, 2006 4:34 PM, By David Wrobel

It’s exciting to open your Day Spa. Even more exciting to start marketing and getting your Day Spa name and brand out there. So you order pens, mugs, T-shirts etc. -everything that seems great to give away, there is something about having your name in print, sadly, there are thousands of precious dollars lost on useless products that do nothing to help your Day Spa grow....

Common Mistakes Made By Club Spas

Sep 8, 2006 2:18 PM

I will never forget how I learned about my health club’s spa. I had been going there for over a decade and was attending an aerobics class when the instructor announced that she had a terrible facial at the facility...

Five Keys to Successfully Advertising Your Day Spa

Aug 8, 2006 11:15 AM

To pump up your day spa’s profits and attract new clients, consider investing in an advertising campaign. While many businesses turn to radio or TV advertising, these marketing methods often lack measurable results...

Preparing for the Season

Jul 6, 2006 1:00 PM

Fall is a time of renewal and traditionally the beginning of the busy season for both clubs and spas. Vacations are over, kids are back in school and club members are flocking to the gym again for the fall and winter months. Gearing up for the season takes many forms, which equals a great deal of opportunity for profitability....