Featured Article

Seven Tips for Retaining Your Clients for Life

Jun 4, 2008 4:40 PM

Are you getting most of your business from your current and past clients, especially if you have been doing personal training for at least two years...

Archived Articles from Step by Step: Retention

Seven Tips for Retaining Your Clients for Life

Jun 4, 2008 4:40 PM

Are you getting most of your business from your current and past clients, especially if you have been doing personal training for at least two years...

Calculating the Reason for Focusing on Retention

May 5, 2008 1:45 PM, By Thomas Kulp

We often think that retention is something we will worry about later. Club owners have so many other things on their to-do list that improving retention seems to fall far down on the list of must-do items...

Six ‘High Five’ Retention Strategies that Work

Mar 5, 2008 12:26 PM, By Ashley Poynter and Julie Cerone

Avid exercisers know the importance of continually developing new muscles. But they also know the importance of maintaining the muscles they have already built up. ...

How to Prepare your Club for Great Retention

Feb 7, 2008 3:07 PM, By Thomas Kulp

Having a good retention rate is like hosting a well-attended dinner party every month. To host a good dinner party, you first have to go through many steps of preparation and behind-the-scenes effort and energy. ...

The Hard and Soft Truth About Retention

Dec 5, 2007 11:54 AM, By Will Phillips

In the health club industry, a high retention is a must. Unfortunately, there’s a lot of misinformation out there about retention. Here are five important tips for improving your retention and separating the soft data from the cold hard facts: ...

Archived Focus On Retention Articles Appearing in the Magazine

Retention

Focus On Retention

Teresa Burke

Focus on Retention

Kate Larsen

Focus on Retention

Lisa Richardson

Focus On Retention

Scott A. Chovanec

Focus on Retention

Ed Tock

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