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How to Create Wellness-Based Programs, Part 2May 5, 2008 1:38 PM, By Jasmine Jafferali Putting together a wellness program is not as hard as you may think. If you are having problems thinking of an idea, go with one of the national monthly health observances. ... Archived Articles from Step by Step: ProgrammingHow to Create Wellness-Based Programs, Part 2May 5, 2008 1:38 PM, By Jasmine Jafferali Putting together a wellness program is not as hard as you may think. If you are having problems thinking of an idea, go with one of the national monthly health observances. ... How to Create Wellness-Based Programs, Part 1Apr 7, 2008 3:43 PM, By Jasmine Jafferali Wellness is a hot topic. The wellness industry is expected to be the next trillion-dollar industry within the next five years. ... How to Develop and Drive Fitness Programming to Increase Exercise Adherence and RetentionFeb 7, 2008 3:12 PM, By Neal I. Pire It’s not enough to create a nice flier and offer prizes for leading participants to ensure the success of your motivational programming. You need to be creative, personalize your program activities and make members and your staff accountable to get the most out of your programs... Baby Boomers Are BackJan 8, 2008 12:52 PM, By Stan Reents It is widely known that Baby Boomers fueled the growth in health clubs in the 1980s, and it appears that they are coming back. In 1993, there were roughly 1.3 million health club members who were 55 and older.... Kids Camps: A Necessary Revenue Stream for Today’s ClubNov 7, 2007 2:53 PM, By Brian J. Grasso Over the past two decades, the fitness world has met the needs of a vastly expanding consumer base, creating innovative programmatic offerings in order to appeal to the largest portion of a diffused market.... To Brand or Not to BrandSep 5, 2007 3:17 PM, By Wendy Jett Many of us don’t remember the days before the McDonald’s hamburger, but there was a time when hamburgers and fries were served up only local-style across the United States. ... Group X Instructors: Finders, KeepersAug 9, 2007 11:33 AM, By Wendy Jett Don’t let anyone fool you—instructors are the group fitness program. Your instructors’ attitudes, work ethic, demeanor and appearance create the canvas for the classes you present. Instructors can make or break your program, so choosing, developing and taking care of your instructors is extremely important. ... The Seven Dimensions of WellnessJul 10, 2007 10:13 AM, By Jasmine Jafferali What is “wellness” per se? There are many definitions, and 20 years ago, wellness didn’t exist. But today, the industry is growing fast, and the term “wellness” is being overused, abused and it is not being used in its appropriate context... Creating a One-Year Program Events CalendarJun 5, 2007 3:49 PM Programs can set you apart from the other clubs in your market. They include core programs such as personal training, group exercise and membership-oriented programs such as guest passes and new member integration... Keep the Humbug Out of Your Club This Holiday SeasonNov 10, 2006 9:53 AM, By Wendy Jett The holiday season may be one of the busiest times for your local mall, but unfortunately, it can be one of the slowest times for your club. Just when members need that daily dose of endorphins the most... |
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